This report was a semester long project in my Strategic Interactive Design class. The purpose of the report was for me to make an informed decision in pursing a career in the footwear industry in late 2018. It lays out information about myself and a comprehensive look into the industry. Providing details such as the structure of the industry, employment data, and consumer trends. Based off all the research presented it then provided an in-depth feasibility plan, marketing plan, and a digital presence plan.
If you would to read the complete report, click here.
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